There’s never a bad time to consider giving your website a makeover. Even the most rudimentary updates and overhauls can make a big difference to website performance and appeal. Unfortunately, it’s not uncommon for well-intentioned business owners to shoot themselves in the foot in the process. Web design and development is a complex and demanding … Read more
Most experts are not actually convinced that magazines will be around for much longer. Print journalism might have millions of truly dedicated fans right now, but sooner or later this will probably not be the case. Particularly as the younger generation continues to shun any kind of printed media left, right and centre. But what … Read more
One of the most important things to take into account when designing a website is exactly how you are going to grab the attention of your visitors. These days, killer web design is about far more than creating and delivering a generally solid user experience. Instead, you need to be able to both woo and … Read more
Every now and again, it’s important to take a step back and carefully consider your website. Over time, the quality and even the performance of every website may begin to deteriorate. The question being – when does the time had come to undertake a comprehensive redesign for your website? The answer of course depends entirely on the … Read more
When working in the field of website development and design, professionals often speak about the so-called “wow” factor. That is, the secret to designing and offering the kind of site experience that impresses visitors in a big way. It is no secret that standing out from the crowd is not easy – hence the determination … Read more
A recent statistic that’s been circulating the PPC community for a while now states that for each $92 invested in boosting traffic, no more than $1 is invested in conversion rate optimisation. Which when you think about it really doesn’t make any sense at all – why bother pulling thousands of customers toward your business … Read more
As functional as it may be, your WordPress site’s sidebar is also one of the most important of the entire site. But if you were to be honest, chances are you haven’t really given a great deal of thought to your sidebar at all as of late…if ever. Sidebars serve a variety of helpful purposes … Read more
Whichever way you look at it, WordPress has put the power of professional website development and management in the hands of more newcomers than any CMS to date. But just because WordPress is (in a comparative sense at least) an extremely simplified approach to website design, this doesn’t mean it’s impossible to go wrong. Quite … Read more
Above and beyond absolutely everything else, web users respond well to a solid user experience. Which when you think about it isn’t exactly rocket science – why would they bother doing business with you or come back for a repeat visit, if they were entirely turned off by things the first time around? The trouble … Read more
To say that 2015 has been something of a Pivotal year in the evolution of web design and marketing would be an understatement to say the least. Despite the fact that we already had a pretty good idea of what to expect, the scale and scope of change throughout the year has been truly extraordinary. … Read more