If you thought there was nothing more frustrating than a website that doesn’t attract any visitors, think again. Worse still is a website that pulls in plenty of traffic, but for some reason fails to convert those visitors. You’re convinced you’re getting everything right and you clearly have a search marketing strategy that’s working. In … Read more
The importance of boosting conversions is self-explanatory, but what exactly is a ‘bounce’? And how do you reduce bounce rates? Bounce rate refers to the percentage of visitors who enter a website and subsequently exit (“bounce”) without viewing any other pages or interacting further in the same visit. This can occur by way of any of … Read more
It’s both interesting and alarming to think that even if your website has a thousand pages of world-class content, it all comes down to the single landing page as to whether or not a visitor will be converted. Research has proved that from the moment a visitor hits your landing page for the first time, … Read more