Here’s a question – what would social media be without fantastic images? The answer – painfully bland and boring. Quality pictures are inherently more impactful and memorable than any combination of words you could ever put together. Hence the reason why they form such an important aspect of a wider social media marketing package. Still, … Read more
Just for the record, what we’re actually talking about here is purely quantitative social proof. Hiring influencers at any price to sing the praises of your products, services or brand in general has the potential to work wonders. And it’s a tactic that’s been used by the biggest businesses in the world for generations. After … Read more
Keeping up to speed with each and every social media marketing‘rule’ is tricky. Which is why the best advice is to focus on the rules and standards that carry the most weight. One of which being the often-overlooked one-in-seven rule. A favourite among established digital marketers, though one that often slips under the radar of business owners. … Read more
Chances are that if you’re active on social media, you’ve frequently come across the word ‘promoted’ or ‘sponsored’ alongside something or other. If so, you’ve seen paid social doing its business. Right now, more businesses of all sizes than ever before are bringing paid social into their wider digital strategies. The power and influence of social … Read more
While Facebook is undoubtedly the biggest and most popular social media platform, the power of Twitter from a business perspective is largely unparalleled. The reason being that no social media platform provides brands and customers alike with the same opportunity to interact and engage in real-time. The only problem being that comparatively few businesses and … Read more
The idea of black hat SEO is as old as the hills and is slowly but surely being ushered out of existence…and about time too. The term of course refers to pretty much any tactics used to force higher search rankings without having to necessarily make the site itself of any real worth or use … Read more
We’ve all come across social media posts that we’ve taken to heart, shared with our friends and in some cases can still remember to this day. Likewise, we’ve also forgotten 99.99% of all social media posts we’ve ever read having been less than impressed at the time of coming across them. So here’s the question … Read more
Social media makes up a huge part of your business’ web marketing strategy…or at least it should do by this stage in time! The power of social media hasn’t been much of a secret for years and it’s becoming more and more obvious by the day just how much potential it holds for the canny … Read more