In theory, you don’t need an advanced understanding of Instagram’s most complex technicalities to succeed on the platform. The algorithm running things can be boiled down very simply: if your content is making people spend more time on the platform, Insta is going to view it more favourably. This, of course, means engaging content that … Read more
There’s little more frustrating than pouring your heart and soul into an Instagram strategy, only to generate almost no engagement. You’re convinced you’re making all the right moves, but for some reason, your voice simply isn’t being heard. The truth is, your Instagram campaign could be falling flat for dozens of different reasons. But when … Read more
Approximately half a billion Tweets are shared on Twitter every 24 hours. In many key markets worldwide, up to 25% of the entire online population uses Twitter. Figures like this paint a daunting picture for small businesses looking to run successful digital campaigns. With this kind of competition, what can the everyday business do to … Read more
With such ferocious competition from all corners, is it really worth bothering with a Twitter strategy for your business? And what is the best way to get started? Particularly considering the hundreds of millions of users already dominating the platform worldwide. In terms of competition, there is no disputing how congested Twitter really is. Towards … Read more
Spending significant sums of cash on a high-profile social media marketing strategy is always an option. That is, unless you’re running the kind of small or one-person operation where cash is a sparse commodity. As with most things, the key to getting the most out of your social spend lies in working smarter, rather than harder. If … Read more
As promised, here’s the second half of our two-part post on the potential benefits of Facebook Advertising. Most of which are of particular relevance to SMEs, though make Facebook Ads an appealing prospect for businesses of all shapes and sizes: 11. Your competitors are already advertising on Facebook Irrespective of the sector you operate in, … Read more
Contrary to popular belief, the formula for successful Facebook marketing really isn’t rocket science. Nor is it something that necessarily calls for expert intervention. Across the board, the key to success on social media in general means getting to know your target audience. After which, it’s simply a case of establishing their expectations and either … Read more
Why hire a social media marketing expert, when you’re perfectly capable of tackling the basics in-house? This is one of the most commonly asked questions by business owners in the UK. Slowly but surely, it’s being acknowledged that owning and operating multiple social media accounts isn’t optional. If you expect to remain relevant on even … Read more
Keeping up to speed with each and every social media marketing‘rule’ is tricky. Which is why the best advice is to focus on the rules and standards that carry the most weight. One of which being the often-overlooked one-in-seven rule. A favourite among established digital marketers, though one that often slips under the radar of business owners. … Read more
Social media makes up a huge part of your business’ web marketing strategy…or at least it should do by this stage in time! The power of social media hasn’t been much of a secret for years and it’s becoming more and more obvious by the day just how much potential it holds for the canny … Read more