In theory, you don’t need an advanced understanding of Instagram’s most complex technicalities to succeed on the platform. The algorithm running things can be boiled down very simply: if your content is making people spend more time on the platform, Insta is going to view it more favourably. This, of course, means engaging content that … Read more
There’s little more frustrating than pouring your heart and soul into an Instagram strategy, only to generate almost no engagement. You’re convinced you’re making all the right moves, but for some reason, your voice simply isn’t being heard. The truth is, your Instagram campaign could be falling flat for dozens of different reasons. But when … Read more
In our previous post, we discussed a selection of the biggest advantages of an investment in social media marketing. With more people spending more time connected to social networks than ever, there has never been a better time to promote your business through social channels. However, there are several inescapable disadvantages to social media marketing that must … Read more
Ask almost any digital marketer or online business owner these days and they will tell you the same: Social media has the potential to be an exceptionally efficient and impactful marketing tool. Opinions and preferences are one thing, but the above is a fact; social media really can be an extraordinary platform for brand growth. … Read more
Spending significant sums of cash on a high-profile social media marketing strategy is always an option. That is, unless you’re running the kind of small or one-person operation where cash is a sparse commodity. As with most things, the key to getting the most out of your social spend lies in working smarter, rather than harder. If … Read more
As promised, here’s the second half of our two-part post on the potential benefits of Facebook Advertising. Most of which are of particular relevance to SMEs, though make Facebook Ads an appealing prospect for businesses of all shapes and sizes: 11. Your competitors are already advertising on Facebook Irrespective of the sector you operate in, … Read more
Thought Facebook was yesterday’s news from a marketing perspective? Think again – Facebook remains one of the most powerful and profitable platforms in the history of digital marketing. Still, evidence suggests that the vast majority of small to medium-sized businesses are reluctant to invest in paid Facebook Advertising. Most of whom are unaware of the … Read more
Once considered an optional addition to a wider digital strategy, social media marketing is now a compulsory prerequisite. At least, for marketers looking to reach the world’s largest audience of connected consumers and generate a potentially huge ROI. The sheer size and complexity of the social media landscape can make it difficult to know where … Read more
Why hire a social media marketing expert, when you’re perfectly capable of tackling the basics in-house? This is one of the most commonly asked questions by business owners in the UK. Slowly but surely, it’s being acknowledged that owning and operating multiple social media accounts isn’t optional. If you expect to remain relevant on even … Read more
Generation Z is a notoriously difficult and discerning market like none encountered to date. As far as business owners worldwide are concerned, Gen Z seems to exist for no reason other than to scrutinise, speculate and speak their minds with brutal honesty. Nevertheless, the eldest members of the Gen Z demographic will be turning 22 … Read more