What Conversion Rate Should You Be Targeting?

Here’s a question – what exactly is a ‘good’ conversion rate? The answer…well, let’s just say it’s an answer that differs enormously from one business to the next. The reason being that what represents a perfectly acceptable conversion rate for one business could be considered no less than disastrous for another. Plus, there’s the way … Read more

From Clicks to Conversions – Maximising Site Conversion Rates

There’s really nothing better that taking a look at your site’s analytics and noting a wonderful week-long spike of traffic. That is of course, until you realise that not a single visitor made a purchase or stuck around for long enough to know what you’re all about and have to offer. The difference between site … Read more