Things are shifting radically across the SEO landscape these days, but one thing that hasn’t changed is the potential value of the backlink. Of course, not all backlinks are worth having in place and some could even see your site stripped of value – it’s no longer a game of simple quantity winning the day. … Read more
When it comes to getting SEO right for any business, it’s all about striking the perfect balance without going too OTT. Too much of a good thing will bring you little to no joy whatsoever, but right at the opposite end of the scale there’s an attitude that can be even more hazardous – complacency. … Read more
When Google announced that its Hummingbird update had come into effect, the most common question…along with the usual voicing of profanity…was why – why did they implement such a monumental change? Are they trying to move the goalposts just for the sake of it, or is there a genuinely important reason for the update? Well, … Read more
You’d be forgiven for thinking that if you were to pump vast sums of money into a leading SEOfirm, you’d be guaranteed success in online business. Sadly though it isn’t quite as simple as this and, contrary to popular belief, SEO will only ever get you so far. The best way to think of it … Read more
Any content anywhere across your website that doesn’t assist in converting readers is just filler…plain and simple. For all intents and purposes, if it isn’t converting your readers, then it might as well be written in a foreign language and even then make no sense whatsoever. In the world of the online business, content doesn’t … Read more
It’s probably fair to say that very few webmasters and online business owners don’t use online analytics these days. The reason being that analytics are great for keeping tabs on how much traffic you’re bringing in, how much money you’re making and to some extent how to predict for the ups and downs to come. … Read more
The only possible way to ensure a year free from headaches would be to look into the future and find out what’s to come on a weekly basis. Sadly however this isn’t a realistic plan for any year as if there’s one thing we’ve learned about SEO over the years, it’s that the goalposts can … Read more
The best website hosting services are needed in this fast paced world especially when it comes to doing business. People want to be able to order their food and have it delivered in the comfort of their homes. There is a sudden interest in information because of the ease of access no matter where you … Read more
If you were to ask a dozen small business owners across the UK what makes the ideal approach to Search Engine Optimisation, chances are you’d be served up a minimum of 12 different explanations. Everyone has his and her own opinion of what you should be doing and what to avoid at all costs, while … Read more
Most small businesses know that properly executed SEO can make a big difference to their website traffic, even if they do not have the advertising spend to support it with paid PPC. However, budgets for web design changes are often small, so it is important to get the principles right. A new SEO report from … Read more