Google has revolutionised the online marketing landscape to an extent few saw coming and most aren’t too pleased with. As of right now, the effects of Panda, Penguin and Hummingbird are still hitting home with thousands of businesses – some of which have soared since the updates while others have all-but sunk. And in most … Read more
There are some out there who think that getting your articles read means getting traffic to hit your pages with the help of a competent SEO partner. Sadly however they’re wrong…completely and utterly. Think about it – can you honestly say you always read the content of any web page you hit in full before … Read more
This year has been one of the most compelling and in some respects convoluted in the history of online marketing. Of course, the biggest change to come along in 2014…not to mention of the last few years as a whole…was Google’s algorithm updates. In any and all cases, Google’s latest updates made it clearer than … Read more
Over the past few years, SEO experts the world over have been banging on about how old-school SEO and the black-hat way of things was something of a dying art form. It now appears that they were more on the money than they’d have even thought themselves as here we are in mid-2014 and said … Read more
Each time Google announces a new algorithm update…or doesn’t announce it at all as is usually the case…the world goes into something of a blind panic. Those in the online business community in particular end up in something of a frenzied battle for survival, praying nightly that their sites won’t crash and burn entirely. All … Read more
There are plenty of words you could use to describe Google’s latest algorithm update – ‘surprising’ is not one of them. We all know that the war on spam is heating up by the day and we all know that Google’s updates are set to become more frequent and severe than ever before – Panda … Read more
Is it possible to run a world-class SEO campaign without spending any money? Of course it isn’t, but this doesn’t mean you don’t have every opportunity to at least get things up and running without spending a fortune. For new startups and businesses treading a rather fine line between life and death, SEO can be … Read more
When Forbes speaks on any subject pertaining to business success, it’s generally a good idea to listen. As such, each year’s annual updates on SEO matters are not to be overlooked – especially when it comes to those tuned toward nipping bad habits in the bud. According to Forbes, there are only four types of … Read more
It’s become apparent over recent weeks that a rather unlikely victim of Google’s recent assault on SEO addicts is none other than eBay. The world’s biggest online marketplace has experienced a huge drop in traffic ever since Google decided to roll out yet another update to its search algorithm, which has in turn had a … Read more
It’s a common theme among the world’s most notable SEO figureheads right now – just what are the biggest SEO myths plaguing the industry? Matt Cutts recently went into detail with his own thoughts on the subject – now it’s Bing’s Duane Forrester’s turn to tell us all how wrong we are to believe what … Read more