They always say you won’t get anywhere in the business world without taking risks, and they…whoever they are…are of course right. That being said though, there are also times, places and instances where playing it safe is the only way. To do SEO in 2014 being one of them. Now more than ever, it is … Read more
We’ve reached a point in time where the vast majority of webmasters and business owners are fully aware of the importance of mobile. What’s more, most also know to some extent that mobile SEO exists, matters and is different in many respects from standard SEO. Whether a business goes the SEO outsource route or takes … Read more
There isn’t an industry in the world that isn’t plagued by bogus firms trying to take unsuspecting victims for a ride. SEO is sadly no exception to the rule, which is why it’s so important to exercise caution when looking to outsource SEO to a third-party partner. The trouble is, the only reason a business … Read more
Content marketing – two words that by now you’re probably as sick of hearing about as you are dependent on. You’ve heard the advice of the industry’s best, you’ve accepted it’s of crucial importance and you’ve made the decision to make content marketing work for you – bravo indeed! However, none of the above in … Read more
Without the luxury of physical shelves and display products, your product pages will effectively make or break your e-commerce business as a whole. The trouble is, getting by these days means striking that infinitely precarious balance between appealing to the search engines to get noticed in the first place and at the same time taking … Read more
When Matt Cutts talks, any self-respecting SEO professional listens and listens hard! Once again, the online community has been blessed with a few choice words from Google’s Mr. SEO himself, who this time around has turned his attention to a selection of on-going SEO rumours. He’s not often this candid when it comes to laying … Read more
The biggest problem with SEO…and yes, there are plenty to choose from…is the way in which it is changing by the day. Well, the algorithms themselves are changing anyway, which means in order to get by it’s something of a constant battle to determine what works and what doesn’t. This in turn means that a … Read more
If you’re of the impression that backlinks are a universal good that you just cannot go wrong with, it’s high time for a wake-up call. These days, this is precisely the kind of attitude that can see you and your whole SEO campaign sent for a long walk off a short pier – backlinks can … Read more
Over recent years, it’s probably fair to say that the vast majority of businesses have ceased viewing SEO as something of an optional marketing strategy and have instead singled it out as the marketing strategy of most importance. Most realise how difficult it is to get by with SEO and the majority understand its potential … Read more
Get it right with a WordPress site and you can hit the kinds of highs usually reserved only for big businesses and their ultra-complex websites. However, as WordPress is a CMS that’s primarily associated with amateur web designers and small businesses, it’s inevitable that certain mistakes will be continually made and hold back the efforts … Read more