Even if you don’t currently use voice search in any way, shape or form, chances are your customers do. That’s perhaps the single most important lesson every business could do with learning right now. From Alexa to Siri to Google Now and so on, voice assistants and search facilities are no longer niche toys for … Read more
If you run an e-commerce site, chances are you don’t have a great deal of time for anything else. That being said, you are probably also painfully aware of the fact that if you do not approach things proactively, you cannot expect to rake in the kind of traffic you could really do with. You … Read more
Even when you think you’re making all the right moves with you SEO strategy, it’s highly likely there’s something amiss. It could be something you’re doing or failing to do that’s causing you problems, but in any case it’s an error that could do with being rectified. Of course, what it takes to help any … Read more
When the idea of search engine optimisation was first floated, it’s unlikely that anyone could have predicted it would become the juggernaut it is today. An interesting and optional service perhaps, but not the kind of thing that would literally determine the fate of about 90% of all web businesses. But here we are in … Read more
There’s nothing like a good roundup of the latest statistics to give you a solid insight into what’s new and relevant in the world of online marketing. Things are moving so fast these days that we’re never short of useful insights and revelations to work with. And while we’re only two weeks or so in, … Read more
We won’t spoil the surprise, but head over to Google for a moment and tap ‘SEO is’ into the search box…then take a look at the immediate suggestions. Pretty strong stuff, isn’t it? In a nutshell, this pretty much encapsulates the way in which vast swathes of the online business population genuinely believe that SEO … Read more
If you’re the type that depends on your ecommerce site to get by, chances are you won’t take chances when it comes to organising its online marketing campaign. However, sourcing the best SEO specialist isn’t what you’d call easy when considering the sheer volume of providers on the market today. For every decent firm out … Read more
Ever wondered what the right questions to ask a potential SEO outsource partner are? Well, there’s a pretty long list truth be told, but some of the entries are vastly more important than others. So to help steer you in the right direction, here’s a look at some of the most crucial questions of all … Read more
Local search engine optimisation has come along leaps and bounds over recent years, though looks to be taking some of its boldest strides to date as of 2015. Once a tool primarily used by a few scattered local businesses here and there, what’s becoming clearer by the day is how Google is putting more focus … Read more
With thousands of studies having come and gone, we’ve pretty much come to trust the 15-second rule as gospel. That being that when a newcomer hits your website, you’ve got about 15 seconds to grab their attention or lose them forever. The long and short of it is that so many businesses and webmasters aren’t … Read more