It’s common to come across debates regarding which of the two is better – SEO or Pay Per Click (PPC). In reality, you could do with bringing both of them into your wider marketing strategy. But this still raises the question as to which of the two you should prioritise. For some, it’s a case of … Read more
If you are using SEO for your business, chances are you have the same goal as everyone else. That is, to climb to the top of the rankings to the first position. It is no secret that the higher the position, the more likely you will be to grab the lion’s share of traffic. With … Read more
Search engine optimisation (SEO) is a powerful yet hotly disputed marketing strategy. On one side of the fence, you have those who insist SEO has had its day. On the other, you’ll find those who argue there isn’t a single more effective or important promotional technique than SEO. Opinions are one thing – facts are … Read more
All websites can benefit from a bit more traffic. Irrespective of how truly successful your business may be, more traffic is always better. After all, no business owner in their right mind would simply turn down the prospect of more sales. With competition in all online sectors at an all-time high, companies worldwide are resorting … Read more
You’d be forgiven for thinking that you e-commerce merchandising strategy wouldn’t have the biggest impact on your site’s SEO performance. But you’d also be wrong. When looking to optimise the performance of your e-commerce business, a solid merchandising strategy has multi-faceted benefits that extend far beyond the obvious. The following examples may be routinely overlooked, … Read more
If you run an e-commerce site, chances are you don’t have a great deal of time for anything else. That being said, you are probably also painfully aware of the fact that if you do not approach things proactively, you cannot expect to rake in the kind of traffic you could really do with. You … Read more
If you’re the type that depends on your ecommerce site to get by, chances are you won’t take chances when it comes to organising its online marketing campaign. However, sourcing the best SEO specialist isn’t what you’d call easy when considering the sheer volume of providers on the market today. For every decent firm out … Read more
Local search engine optimisation has come along leaps and bounds over recent years, though looks to be taking some of its boldest strides to date as of 2015. Once a tool primarily used by a few scattered local businesses here and there, what’s becoming clearer by the day is how Google is putting more focus … Read more
With thousands of studies having come and gone, we’ve pretty much come to trust the 15-second rule as gospel. That being that when a newcomer hits your website, you’ve got about 15 seconds to grab their attention or lose them forever. The long and short of it is that so many businesses and webmasters aren’t … Read more
Trying to predict the behaviour of Google from one day to the next is a bit like relying on a crystal ball to secure a lottery win. Some think they’ve got all the answers…or at least pretend they can see the future…but when put on the spot, they’re actually as clueless as the rest of … Read more