Rumours of SEO dying a slow and painful death have perpetuated for several years now. As the way we interact with the web continues to shift and evolve, more commentators than ever before are predicting the demise of traditional search engine optimisation. In reality, there’s little to no evidence to suggest this is the case … Read more
These days, everybody knows that content is King. Unfortunately, knowledge and acceptance of this mantra has led to a situation where the web is packed to bursting point with pretty pathetic content. So many businesses having fallen into a ‘more is better’ way of working – quantity taking precedence of quality. In this day and … Read more
Bringing a capable SEO service on board could turn out to be the best decision you ever make for your business. If the job’s done properly, you could soon be looking at the kind of exposure that generates spectacular traffic. Of course, this is all dependent on the experience, expertise and general approach adopted by … Read more
You’d be forgiven for thinking that at this point in time, finding a business not actively investing in SEO would be borderline impossible. Particularly in the cases of businesses who rely on strong performance online to sustain whatever it is they do. Given Google’s continuous focus on local SEO as a recommended promotional strategy, the … Read more
It’s common to come across debates regarding which of the two is better – SEO or Pay Per Click (PPC). In reality, you could do with bringing both of them into your wider marketing strategy. But this still raises the question as to which of the two you should prioritise. For some, it’s a case of … Read more
Unfortunate as it might be, most of the 2 billion websites up and running these days attract little to no web traffic. This could sound shocking at first, but less so when you consider that just a few of the major search engines now direct 95% of all web traffic. So it is no surprise … Read more
If you are using SEO for your business, chances are you have the same goal as everyone else. That is, to climb to the top of the rankings to the first position. It is no secret that the higher the position, the more likely you will be to grab the lion’s share of traffic. With … Read more
Search engine optimisation (SEO) is a powerful yet hotly disputed marketing strategy. On one side of the fence, you have those who insist SEO has had its day. On the other, you’ll find those who argue there isn’t a single more effective or important promotional technique than SEO. Opinions are one thing – facts are … Read more
We’re gradually heading into an era where failing to appear on Google’s front page is almost as bad as not appearing at all. The reason being that with each passing year, fewer people are bothering to look as far as page two – certainly no further. So if it’s become apparent that your website isn’t … Read more
Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of widespread misunderstanding, which stems from the fact that duplicate content can certainly harm your SEO strategy. In reality, it’s simply a case of duplicate content … Read more