What to Do When Your Site Isn’t Converting Visitors

If you thought there was nothing more frustrating than a website that doesn’t attract any visitors, think again. Worse still is a website that pulls in plenty of traffic, but for some reason fails to convert those visitors. You’re convinced you’re getting everything right and you clearly have a search marketing strategy that’s working. In … Read more

Is Duplicate Website Content Really a Big Deal?

If you know anything about search engine optimisation (SEO), you probably know that duplicate content is not a good thing. You may also be under the impression that Google and Co consider duplicate content as the ultimate SEO sin; routinely resulting in major penalties for those who fall foul of the rules.  To a degree, fearing … Read more