We’re gradually heading into an era where failing to appear on Google’s front page is almost as bad as not appearing at all. The reason being that with each passing year, fewer people are bothering to look as far as page two – certainly no further. So if it’s become apparent that your website isn’t … Read more
It may be entirely against the law, but piracy is nevertheless a truly big business these days. Most people that take part in P2P sharing aren’t really out to make any money, but simply to let other individuals access their music and film files in an approach that infringes copyright law. At the same time … Read more
Even when you think you’re making all the right moves with you SEO strategy, it’s highly likely there’s something amiss. It could be something you’re doing or failing to do that’s causing you problems, but in any case it’s an error that could do with being rectified. Of course, what it takes to help any … Read more
There’s nothing like a good roundup of the latest statistics to give you a solid insight into what’s new and relevant in the world of online marketing. Things are moving so fast these days that we’re never short of useful insights and revelations to work with. And while we’re only two weeks or so in, … Read more
We won’t spoil the surprise, but head over to Google for a moment and tap ‘SEO is’ into the search box…then take a look at the immediate suggestions. Pretty strong stuff, isn’t it? In a nutshell, this pretty much encapsulates the way in which vast swathes of the online business population genuinely believe that SEO … Read more
If you’re the type that depends on your ecommerce site to get by, chances are you won’t take chances when it comes to organising its online marketing campaign. However, sourcing the best SEO specialist isn’t what you’d call easy when considering the sheer volume of providers on the market today. For every decent firm out … Read more
Local search engine optimisation has come along leaps and bounds over recent years, though looks to be taking some of its boldest strides to date as of 2015. Once a tool primarily used by a few scattered local businesses here and there, what’s becoming clearer by the day is how Google is putting more focus … Read more
Trying to predict the behaviour of Google from one day to the next is a bit like relying on a crystal ball to secure a lottery win. Some think they’ve got all the answers…or at least pretend they can see the future…but when put on the spot, they’re actually as clueless as the rest of … Read more
If you’re in any way familiar with SEO or online marketing, you’ll probably have come across the “content is king” cliché so often it makes you a little bit sick. Understandable, if for the only reason that it became the most highly-preached SEO lesson/rule of them all over recent years and has since been the … Read more
Going about the process of picking an SEO outsource partner is something that really cannot be taken lightly these days. SEO has taken over as the single most important marketing tool on the face of the Earth and for most businesses can be something of a ‘make or break’ investment. Make the right choice and … Read more