Lessons in Marketing Psychology: Scarcity

big red sign reads 'big brand sale now on', a person's silhouette in front

We recently published a post outlining the extent to which social proof can be used to influence buying decisions. Ferocious competition across all sectors has propelled social signals to the very top of the marketing psychology pecking order. Nowadays, it’s not simply a case of telling people how fabulous you are and expecting them to … Read more