Local search engine optimisation has come along leaps and bounds over recent years, though looks to be taking some of its boldest strides to date as of 2015. Once a tool primarily used by a few scattered local businesses here and there, what’s becoming clearer by the day is how Google is putting more focus … Read more
With thousands of studies having come and gone, we’ve pretty much come to trust the 15-second rule as gospel. That being that when a newcomer hits your website, you’ve got about 15 seconds to grab their attention or lose them forever. The long and short of it is that so many businesses and webmasters aren’t … Read more
Each of the last few years has had its own unique list of rules when it came to SEO and getting it right. The importance of appealing to the major search engines have grown steadily over time, which has of course led to more and more time, effort and money being pumped into SEO than … Read more
It is no longer a secret that when it comes to backlinks, you might as well not even bother unless you’re talking quality backlinks. There was a time when low-end backlinks would at least help you a little bit if used in large quantities, but those days are over. Then came the day when crappy … Read more
The plain and simple fact about SEO outsourcing is the earlier you get to it, the better. Even in the early days of a business it’s important to get things moving on the right foot, which of course means taking care of all necessary marketing efforts to help spread the good word of what’s on … Read more
In the SEO landscape as a whole it would probably be fair to say that link building really is as old as the hills. Ever since the power of Google and Co. was realised quite a few years back, SEO professionals the world over have been using the power of the backlinks to drum up … Read more
It’s a common nightmare none of us would like to face but sadly most will. All seems to be going as it should, you best efforts are being rewarded and then, all of a sudden you experience a drop in the rankings. No word from Google and no obvious problems with the site you run, … Read more
When someone searches for something online, they will typically search for a phrase regarding the subject, rather than just one or two words. Many people view this as the best way to get the information they need in a short amount of time. If you want to reach a target audience, it is a good … Read more
Many people who are developing their first website make the mistake of littering their content with keywords. They assume that the more keywords they use in their content, the more hits they will get from the search engines. This is not always the case. The search engines search for valid, informative content. Content that is … Read more
Choosing the right keywords for your site can make all the difference in the world. One of the biggest mistakes you can make when choosing the keywords that you use for the content you place on your site is to assume that you know what the best keywords are. Many people assume that because they … Read more