Most business owners understand the importance of building and maintaining a strong reputation. Likewise, most business owners also understand how influential both positive and negative press can be. Nevertheless, research would seem to suggest that comparatively few business owners address online reputation management with any real sense of priority. For example, it’s estimated that around … Read more
These days, encountering a full-blown PR crisis is anything but a rare occurrence. Given the nature of the Internet and consumer habits in general, it takes little more than one item of particular negative feedback to send your reputation into a downward spiral. The problem being that when this happens, far too many small businesses … Read more
Reputation management often comes across as one of the most epic tasks an online business can face. The most important question being that of where to get started, if looking to get yourself from where you are now to where you want to be? As for the answer…well, you basically have two options available. One … Read more
If there’s one thing to be said about reputation today in an online business sense it’s that you’ve never been more at the mercy of your target audience. Word of mouth has always been powerful enough, but these days it can take little more than one wrong move and the anger of a single individual … Read more