It’s common to come across debates regarding which of the two is better – SEO or Pay Per Click (PPC). In reality, you could do with bringing both of them into your wider marketing strategy. But this still raises the question as to which of the two you should prioritise. For some, it’s a case of … Read more
Depending on how you approach it, a PPC campaign can be highly lucrative or a complete waste of time. More often than not, the difference lies in nothing more than the effectiveness (or otherwise) of the ad text. Irrespective of how prominently your PPC ads are positioned, they’ll come to nothing without effective copy. There’s … Read more
Starting a Pay Per Click, or PPC, campaign for your site can be very lucrative. In order for your campaign to be as successful as it can be, you will need to be patient and realistic. Many people who start their own PPC campaign do not sit down and really plan what they need to … Read more