We’ve seen a great deal of change in Google Ads in the last few years. In fact, within that statement is one significant change; AdWords was rebranded into Google Ads in 2018, along with a full facelift. Since then, Google has been redirecting the future of paid marketing from customisation to automation, introducing new campaign types that take control … Read more
Depending on how you approach it, a PPC campaign can be highly lucrative or a complete waste of time. More often than not, the difference lies in nothing more than the effectiveness (or otherwise) of the ad text. Irrespective of how prominently your PPC ads are positioned, they’ll come to nothing without effective copy. There’s … Read more
Love it or loathe it, Christmas time is with us once again. Which in turn means you’ll be (or at least should be) well into your festive marketing strategies, in order to get the most of the season of frenzied spending. In terms of PPC, there’s much that can and should be done to ensure … Read more
One of the most incredible things about living in this day and age is the way in which it has never been easier to breathe life into business dreams. The Internet has made it possible for almost anyone wishing to do so to set up their own and build viable brands, which would otherwise have … Read more
A recent statistic that’s been circulating the PPC community for a while now states that for each $92 invested in boosting traffic, no more than $1 is invested in conversion rate optimisation. Which when you think about it really doesn’t make any sense at all – why bother pulling thousands of customers toward your business … Read more
Starting a Pay Per Click, or PPC, campaign for your site can be very lucrative. In order for your campaign to be as successful as it can be, you will need to be patient and realistic. Many people who start their own PPC campaign do not sit down and really plan what they need to … Read more