Unless you’ve been hiding under a rock for the last few months or so, you’re sure to have heard about negative SEO. And we’re not talking about the kind of SEO you implement on your own website only to find it has a slightly detrimental effect – this is the kind of negative SEO that’s … Read more
With Google having evolved quite a bit in the last year or two and weeding out most of the low quality websites and links, the user experience has vastly improved. Here are the most important online marketing strategies to work on in 2014: 1) Consistent and Quality blogging: This is really an essential part that … Read more
Google has revolutionised the online marketing landscape to an extent few saw coming and most aren’t too pleased with. As of right now, the effects of Panda, Penguin and Hummingbird are still hitting home with thousands of businesses – some of which have soared since the updates while others have all-but sunk. And in most … Read more
When it comes to getting SEO right for any business, it’s all about striking the perfect balance without going too OTT. Too much of a good thing will bring you little to no joy whatsoever, but right at the opposite end of the scale there’s an attitude that can be even more hazardous – complacency. … Read more
Video marketing is only just starting to peak as business tool, with big name brands and newbies alike finally coining onto how powerful and effective it can be. At the same time however, there are those that remain adamant video marketing is nothing more than a crude, brash and far too in-your-face approach to marketing … Read more