Local SEO – It’s Become a Whole Lot More Important!

Local search engine optimisation has come along leaps and bounds over recent years, though looks to be taking some of its boldest strides to date as of 2015. Once a tool primarily used by a few scattered local businesses here and there, what’s becoming clearer by the day is how Google is putting more focus … Read more

Newsworthy Vs Evergreen – Striking the Balance

With thousands of studies having come and gone, we’ve pretty much come to trust the 15-second rule as gospel. That being that when a newcomer hits your website, you’ve got about 15 seconds to grab their attention or lose them forever. The long and short of it is that so many businesses and webmasters aren’t … Read more

Danger Signs – How Not to Pick an SEO Support Partner

When you set about looking for the best partner in SEO support, chances are you’ll find plenty of tips as to the traits and qualities to be on the lookout for. However, it’s just as or perhaps even more important to know which kind of danger signs to also look out for and avoid at … Read more

2015’s SEO Essentials

Each of the last few years has had its own unique list of rules when it came to SEO and getting it right. The importance of appealing to the major search engines have grown steadily over time, which has of course led to more and more time, effort and money being pumped into SEO than … Read more

What’s the Secret Behind the Best Backlinks?

It is no longer a secret that when it comes to backlinks, you might as well not even bother unless you’re talking quality backlinks. There was a time when low-end backlinks would at least help you a little bit if used in large quantities, but those days are over. Then came the day when crappy … Read more

SEO Freebies – How You Can Boost Your Strategy for Free

Nothing of use in the business world comes free of charge and SEO is certainly no exception. Even in the case of the most generously low-priced SEO company, you’ll still be looking at an outlay for every single thing they do for you – SEO doesn’t grow on trees, after all. That being said, it’s … Read more

Forbes’ Five Stupidest SEO Mistakes – How Many Are You Making?

Forbes has once again decided to delve into the subject of SEO in order to shed light on what it’s cheerfully calling the ‘stupidest’ mistakes you can and possibly do make from time to time. Having identified the rather congested nature of the instructional side of the SEO literature market, the business gurus went ahead … Read more

The Five Rules for Quality Link Building

In the SEO landscape as a whole it would probably be fair to say that link building really is as old as the hills. Ever since the power of Google and Co. was realised quite a few years back, SEO professionals the world over have been using the power of the backlinks to drum up … Read more

Slipping Down the Rankings? A Few Points to Consider

It’s a common nightmare none of us would like to face but sadly most will. All seems to be going as it should, you best efforts are being rewarded and then, all of a sudden you experience a drop in the rankings. No word from Google and no obvious problems with the site you run, … Read more

The Importance of Linking Online and Offline Marketing

Today’s online marketing revolution has to some extent left the medium of offline marketing somewhat in a dark, cold and forgotten shadow. Even in the case of those at the very top of the industry, it’s near universal to see the teams and individuals working on web marketing, social marketing and print marketing as if … Read more