While the face of digital marketing and the general rules for success online may be continually evolving and changing, some things quite simply never change. Perhaps the single most cogent example of this is high quality copywriting. Quite simply, superior copy to a certain extent automates your marketing strategy, in that it continues to help … Read more
It’s probably fair to say that the digital marketing industry is one of the only industries that swings and changes more rapidly and regularly than fashion. While many of the fundamental basics remain the same, absolutely everything else is in a constant state of flux. The Internet may have revolutionised marketing with extraordinary new possibilities … Read more
One of the biggest promises made by so many global tech brands and leading digital marketers was that 2016 would be the year of the ‘Internet of things’. No longer simply a pipe dream, this would be the year during which smart technology would transform our lives in ways we previously couldn’t imagine – our … Read more
Given the fact that there are somewhere in the region of 50 million web pages all competing for the same attention, it is hardly surprising so many sites fade into the background. Not that these are the kinds of statistics that should put you off the idea of getting started with your own ecommerce venture. … Read more
When the idea of search engine optimisation was first floated, it’s unlikely that anyone could have predicted it would become the juggernaut it is today. An interesting and optional service perhaps, but not the kind of thing that would literally determine the fate of about 90% of all web businesses. But here we are in … Read more
There’s nothing like a good roundup of the latest statistics to give you a solid insight into what’s new and relevant in the world of online marketing. Things are moving so fast these days that we’re never short of useful insights and revelations to work with. And while we’re only two weeks or so in, … Read more
One of the most incredible things about living in this day and age is the way in which it has never been easier to breathe life into business dreams. The Internet has made it possible for almost anyone wishing to do so to set up their own and build viable brands, which would otherwise have … Read more
A recent statistic that’s been circulating the PPC community for a while now states that for each $92 invested in boosting traffic, no more than $1 is invested in conversion rate optimisation. Which when you think about it really doesn’t make any sense at all – why bother pulling thousands of customers toward your business … Read more
The trouble with life lessons is the way in which they usually only tend to be considered in hindsight. Or in other words, you learn a lesson the hard way (or any way at all) just a moment when it is too late to do anything about the event or result in question. The thing … Read more
Above and beyond absolutely everything else, web users respond well to a solid user experience. Which when you think about it isn’t exactly rocket science – why would they bother doing business with you or come back for a repeat visit, if they were entirely turned off by things the first time around? The trouble … Read more