You will need to have your wits about you to make it in e-commerce. No matter what you do, what you make, what you offer or what you sell, there is some pretty steep learning curve that will need to be traversed along the way. The things is though, regardless of hoe prepared you consider … Read more
To overlook the importance of content these days is to basically commit a website suicide. Now more than ever, consumers are judging everything that matters about any company or brand by the immediate impression their website’s content delivers. If it does not deliver the right message, you are on a downward trajectory. Which is why … Read more
As promised, here is the second part of the two-part post detailing Google’s new mobile-first index: Will the change have an impact on how my site currently ranks? Contrary to popular belief, the experts at Google have insisted on a few occasions that no huge changes to the current SERP rankings should be noticed. They … Read more
It may once have been a phenomenon with boundless power, but Vine is officially no more. Twitter recently made the announcement that it would be shuttering the monumentally popular six-second video loop social media service, which came as a huge blow to millions. “The most important of part of Vine has always been the people … Read more
Love it or loathe it, Christmas time is with us once again. Which in turn means you’ll be (or at least should be) well into your festive marketing strategies, in order to get the most of the season of frenzied spending. In terms of PPC, there’s much that can and should be done to ensure … Read more
October has been a very generous month as far as the eConsultancy Internet Statistics Compendium is concerned. But then again, which month isn’t? It’s always interesting to see what goes on across the UK and beyond. So once again, we thought we’d share with you another handful of interesting digital marketing statistics from October, which … Read more
There’s really no prouder moment than the very instant your first online business venture goes live and officially becomes a thing. Whether it’s an expansive business website, an ambitious e-commerce venture or simply your first foray into the business side of social media, you suddenly find yourself with a lot to be proud of. However, … Read more
If you run an e-commerce site, chances are you don’t have a great deal of time for anything else. That being said, you are probably also painfully aware of the fact that if you do not approach things proactively, you cannot expect to rake in the kind of traffic you could really do with. You … Read more
There’s nothing quite like a fresh round-up of facts and figures to celebrate the close of another interesting month in digital marketing. From British TV super-hits to blowing cash on the back-to-school rush, here’s a quick overview of just a few interesting findings from the world of digital marketing: The Great British Bake Off Is … Read more
Anyone running a local business in this day and age will probably already understand the importance of ranking well in local search. Over recent years, the web has become the single most important resource for consumers looking for information and recommendations on local businesses. Suffice to say, to ignore the importance of local is to … Read more