When the average consumer visits a small business online, they rarely leave with a neutral opinion. More often than not, they leave impressed, satisfied and with the intention of returning, or the exact opposite. As such, small business owners would be wise to pay close attention to what the customers expect and demand. If your … Read more
Reputation management often comes across as one of the most epic tasks an online business can face. The most important question being that of where to get started, if looking to get yourself from where you are now to where you want to be? As for the answer…well, you basically have two options available. One … Read more
Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of widespread misunderstanding, which stems from the fact that duplicate content can certainly harm your SEO strategy. In reality, it’s simply a case of duplicate content … Read more
Online gift cards can be pure gold for indecisive shoppers and awkward recipients alike. What’s more, research would seem to suggest that gift cards across the board are becoming increasingly popular over the Christmas period every year. What’s great about online gift cards and vouchers is the way in which they have unique impulse-purchase appeal. … Read more
Even if you don’t currently use voice search in any way, shape or form, chances are your customers do. That’s perhaps the single most important lesson every business could do with learning right now. From Alexa to Siri to Google Now and so on, voice assistants and search facilities are no longer niche toys for … Read more
Chances are that by this stage in time, you are aware of the fact that online video is a pretty big deal. 500 million hours of video being watched on YouTube every day, 500 million Facebook users accessing video clips daily – numbers that really do speak for themselves. The simple point being that if … Read more
Following our recent focus on the provision of high quality online customer service, we thought we’d take things back to basics with this post. Specifically, addressing the matter of why exactly quality customer service matters so much. You know it matters…but you might not fully understand why. Product quality and value for money will always … Read more
Millennials – a word that has a habit of making older generations cringe. Some call them lazy, some call them entitled and some accuse them of deliberately skewing reality to make life easier for themselves. In truth, the business world has been changed dramatically and permanently by Generation Y. In fact, business practices are currently … Read more
Nowadays, simply having a website for your business is not enough. If you want your business to grow and develop, you will need to develop a successful online brand that speaks to your target audience. If you don’t do that, your online business is pretty much doomed – it’s as simple as that. The question … Read more
Contrary to common assumption, your company doesn’t need to be big to be global. In fact, these two have nothing to do with one another. In reality, you can set yourself up with just a £20 website and £150 worth of stock – if you target buyers on a global basis, this makes you a … Read more