February has already proved to be an interesting month in the world of digital marketing statistics. Or at least, interesting if you’re keeping up with key topics like influencer marketing, artificial intelligence and the power of online video. So without further ado, here’s a brief summary of just a few eye-opening statistics from the past … Read more
All websites can benefit from a bit more traffic. Irrespective of how truly successful your business may be, more traffic is always better. After all, no business owner in their right mind would simply turn down the prospect of more sales. With competition in all online sectors at an all-time high, companies worldwide are resorting … Read more
Standing out from the competition as an online retailer these days isn’t what you’d call easy. It was once enough to simply run an online store and hire the expert SEO team required to pull in the punters in the first place. As of now, you also need to offer something above and beyond the … Read more
Everybody knows that in the business world, you need to be prepared to crawl before you learn how to fly. Nevertheless, this does not mean you can’t set your sights on the biggest success stories from day one. While small businesses are struggling to grow and expand, bigger businesses are facing challenges with remaining relevant … Read more
If you’ve previously heard the terms “likeable content” and “shareable content” and have assumed they were the same thing…well, you are far from in the minority. You may assume that linkable content is surely shareable, just as shareable content must be linkable. Nonetheless, this does not mean that the two don’t have their differences. Shareable … Read more
Booking holidays and making travel plans via mobile devices has become less a niche alternative and more the exclusive standard for millions. The appeal of being able to book even the most far flung and complicated journeys with just a few touches on a tiny screen is huge to say the least. But at the … Read more
All the killer site design and elite web maintenance in the world cannot rival a good deal or discount. Businesses like Groupon have comprehensively illustrated just how powerful and influential the right coupons can be, when provided for the right things at the right time and to the right people. Online discount coupons have become … Read more
These days, encountering a full-blown PR crisis is anything but a rare occurrence. Given the nature of the Internet and consumer habits in general, it takes little more than one item of particular negative feedback to send your reputation into a downward spiral. The problem being that when this happens, far too many small businesses … Read more
Once again, we’ve decided to share around a roundup of some of our favourite facts and figures from the past couple of weeks. So sit back, relax and enjoy a generous dose of web marketing statistics you’ll hopefully find both interesting and insightful: Marketers say 26% of their budget will be wasted in 2018 First … Read more
It’s one of the truest and most relevant things Steve Jobs ever said: “you have to start with the customer experience and work backwards towards the technology”. In terms of what exactly he meant by this, it’s basically a more intensive and comprehensive methodology of customer-focused operations. Or to put it another way, instead of … Read more