Devising and implementing an outstanding digital marketing strategy with little cash to play with is difficult, but not impossible. It’s simply a case of focusing on viable avenues to explore, rather than dwelling on the various services and schemes you cannot afford. So if looking to make the most of even the tiniest digital marketing budget, here’s … Read more
It’s that time of the month again when we share a handful of our favourite digital marketing statistics from the UK and beyond. This instalment, there’s a handful of select nuggets from the world of voice search, social media and conservation. Some of which you may find enlightening, maybe even relevant for your own digital efforts. … Read more
It’s time for another roundup of interesting and important digital marketing statistics from the past couple of days. From mobile commerce to voice assistants to customer service, it’s been another revealing fortnight for digital marketers once again. Most consumers would use digital assistants to buy products While it may have taken the consumer public some … Read more
While some marketers view millennials as a golden opportunity for capitalisation, others see them as no less than a nightmare. Irrespective of personal opinions however, millennials are here to stay. What’s more, future generations are expected to not only inherit their character traits and behaviours as consumers, but also intensify them many times over. All … Read more
Irrespective of the size and nature of the business, checkout abandonment is a real headache. On one hand, you can’t expect all (or even most) would-be customers to go through with their purchases. On the other, taking a passive approach means denying yourself potentially huge improvements. Just because the average checkout abandonment rate is around … Read more
It really doesn’t matter how fantastic your products or services are. In fact, nor does it matter if you’re offering them for a lower price than your rivals. If you make the mistake of annoying the living daylights out of your potential customers, you can forget about succeeding. You shouldn’t need to be told that … Read more
Once again, the time has come to share with our loyal fans and followers a few interesting facts and figures from the world of digital marketing. So sit back, relax and enjoy our latest roundup of key findings from leading research groups worldwide. Mobile payments continue to rise First up, data from the Global Web … Read more
Every type of online marketing is usually based upon some emotional influence. The reason is simple – if humans were 100% emotionless, we would only buy the things we absolutely need to survive. This in turn would mean there would be simply no need for advertising or marketing of any kind, as we would know … Read more
Still wondering how to bring influencers on board to support and boost your business? It might be easier than you think – try the following four simple strategies as a good starting point: 1. Free goods and services First up, the easiest and most effective way of getting influencers to talk about your products or … Read more
While there are literally thousands of different approaches when it comes to increasing product page conversions, the vast majority have something unfortunate in common: They take quite a long time to begin showing signs of fruition. Of course, quality web marketing is all about approaching the strategy as something of a marathon, rather than a … Read more