It is understandable why so many small businesses yet to switch to online marketing are reluctant to do so. With so much economic uncertainty in the world, avoiding additional expenses seems sensible. But that’s no reason not to go digital. In fact, it’s the opposite! Delaying your transition to online marketing is actually placing a … Read more
The time has come for us to once again share a few interesting and important facts and figures regarding the world of digital marketing. This time, there are snippets in there regarding livestreaming, personalisation, the travel industry and more. So we would like to think, something for everyone…with a bit of luck! Here is how … Read more
Thought Facebook was yesterday’s news from a marketing perspective? Think again – Facebook remains one of the most powerful and profitable platforms in the history of digital marketing. Still, evidence suggests that the vast majority of small to medium-sized businesses are reluctant to invest in paid Facebook Advertising. Most of whom are unaware of the … Read more
Contrary to popular belief, influencer marketing is far from a new phenomenon. Influencers have played a key role in marketing initiatives since the dawn of contemporary marketing as we know it today. Sports personalities, movie stars, local celebrities and so on – all fantastic for convincing people to buy your products and services. It’s just … Read more
The imminent death of email marketing has been predicted and proclaimed for some time. Typically by those who seem to overlook the facts. When you closely examine the facts and figures from a 2020 perspective, you quickly realise it’s not quite dead and buried yet. In fact, there’s a hell of a lot of life … Read more
New year, new decade, a new time to think about the latest digital marketing trends. Consumer interests worldwide are evolving at record-pace. Now more than ever, the requirement for a business to remain dynamic with its approach to digital marketing is non-negotiable. You either stay one step ahead of the game or your fall into … Read more
It’s time for another roundup of digital marketing statistics from the past couple of weeks. Some of which, unsurprisingly, concern the annual Black Friday extravaganza. Feast your eyes on the following digital marketing statistics for a taste of what’s been happening as of late: UK Shoppers Don’t Trust Black Friday Sales First up, UK customers … Read more
In the world of web design, nothing matters more than the quality of your landing pages. You only get one chance to make the right first impression – landing pages determine whether or not it happens. Even if you attract vast amounts of traffic, you will not succeed if you’re making the most common landing … Read more
Back in the day, your parents probably told you that image isn’t everything. A great ethos for life in general, but unfortunately one that really doesn’t apply in a business or sales setting. The simple fact of the matter is that if your business sells anything online, image is everything. Over and above product quality … Read more
Generation Z is a notoriously difficult and discerning market like none encountered to date. As far as business owners worldwide are concerned, Gen Z seems to exist for no reason other than to scrutinise, speculate and speak their minds with brutal honesty. Nevertheless, the eldest members of the Gen Z demographic will be turning 22 … Read more