marketing lessons

Lessons in Marketing Psychology: Scarcity

big red sign reads 'big brand sale now on', a person's silhouette in front

We recently published a post outlining the extent to which social proof can be used to influence buying decisions. Ferocious competition across all sectors has propelled social signals to the very top of the marketing psychology pecking order. Nowadays, it’s not simply a case of telling people how fabulous you are and expecting them to … Read more

Lessons in Marketing Psychology: Social Proof

Scrabble letters arranged to spell out the word influencer

In all aspects of marketing, the key to a successful campaign lies in one thing: Figuring out how and why people make certain choices. So when you can paint an accurate picture of why people make certain choices, you’re better able to influence their thoughts and actions. As extreme as it may sound, this is … Read more