Google update

Google’s Latest Algorithm Update Favours Diversity

Anyone who knows what it’s like to run an online business will have the same love-hate relationship with Google. Google holds the power to transform the performance and prosperity of any online business at any time. Nevertheless, it can also lay your business to waste, without so much as an apology. Hence, the online business … Read more

What Motivated Google’s Hummingbird Update?

When Google announced that its Hummingbird update had come into effect, the most common question…along with the usual voicing of profanity…was why – why did they implement such a monumental change? Are they trying to move the goalposts just for the sake of it, or is there a genuinely important reason for the update?     Well, … Read more