Google Hummingbird update

Why Google Hummingbird Matters for Local SEO

Over the past few years, SEO experts the world over have been banging on about how old-school SEO and the black-hat way of things was something of a dying art form. It now appears that they were more on the money than they’d have even thought themselves as here we are in mid-2014 and said … Read more

What Motivated Google’s Hummingbird Update?

When Google announced that its Hummingbird update had come into effect, the most common question…along with the usual voicing of profanity…was why – why did they implement such a monumental change? Are they trying to move the goalposts just for the sake of it, or is there a genuinely important reason for the update?     Well, … Read more