Anyone who knows what it’s like to run an online business will have the same love-hate relationship with Google. Google holds the power to transform the performance and prosperity of any online business at any time. Nevertheless, it can also lay your business to waste, without so much as an apology. Hence, the online business … Read more
It may be entirely against the law, but piracy is nevertheless a truly big business these days. Most people that take part in P2P sharing aren’t really out to make any money, but simply to let other individuals access their music and film files in an approach that infringes copyright law. At the same time … Read more
Over the past weeks or so, some of the world’s leading SEO experts and webmasters have been receiving rather worrying extortion emails threatening negative SEO. Figureheads the likes of George Zlatin, Steve Webb and Dan Petrovic all added their names the growing ranks of those targeted by the dodgiest of dealers asking for money in … Read more
Generally speaking there are two common reactions to Google’s major algorithm changes – you either have no idea they’ve hit or you fly face-first into a blind panic. As such, it’s no surprise that the exact same thing happened over recent weeks when Pigeon hit – some have gone into something of a freefall while … Read more
So you’ve probably heard a ton about the new ‘Right to Be Forgotten’ initiative laid out by the European Union, which for the most part simply means that anyone now has the right to request Google to remove anything they choose that concerns them or is their property. It sounds like a pretty colossal and … Read more
Over the past few years, SEO experts the world over have been banging on about how old-school SEO and the black-hat way of things was something of a dying art form. It now appears that they were more on the money than they’d have even thought themselves as here we are in mid-2014 and said … Read more
The fact that Google has the power to make or break any business often leads to the conclusion that it is the be all and end all of the online business world. Well, it isn’t – in fact it’s nothing of the sort. Google may be the biggest and most powerful search engine out there, … Read more
Each time Google announces a new algorithm update…or doesn’t announce it at all as is usually the case…the world goes into something of a blind panic. Those in the online business community in particular end up in something of a frenzied battle for survival, praying nightly that their sites won’t crash and burn entirely. All … Read more
There are plenty of words you could use to describe Google’s latest algorithm update – ‘surprising’ is not one of them. We all know that the war on spam is heating up by the day and we all know that Google’s updates are set to become more frequent and severe than ever before – Panda … Read more
It’s become apparent over recent weeks that a rather unlikely victim of Google’s recent assault on SEO addicts is none other than eBay. The world’s biggest online marketplace has experienced a huge drop in traffic ever since Google decided to roll out yet another update to its search algorithm, which has in turn had a … Read more