It’s relatively difficult to understand how Google’s recent algorithmic change which placed wholly more importance on mobile before took anyone by surprise. It’s been common knowledge for years that mobile was and is still taking over as the world’s primary web access method – how this could have slipped the attention of any webmaster is … Read more
If you’re the type that depends on your ecommerce site to get by, chances are you won’t take chances when it comes to organising its online marketing campaign. However, sourcing the best SEO specialist isn’t what you’d call easy when considering the sheer volume of providers on the market today. For every decent firm out … Read more
Is there a right and a wrong theme choice for a Magento store? Technically speaking there isn’t, as just as long as you set it up brilliantly, have great products and know what you’re doing in terms of the overall customer experience, you can make even the crappiest of themes sing. At the same time … Read more
A recent study on the subject of cloud computing brought to light evidence that well over half of all the world’s biggest businesses still have little to no faith in the security of cloud networking and data storage. Given the way in which powerhouses like Microsoft and Sony were recently hit by hackers on their … Read more
Local search engine optimisation has come along leaps and bounds over recent years, though looks to be taking some of its boldest strides to date as of 2015. Once a tool primarily used by a few scattered local businesses here and there, what’s becoming clearer by the day is how Google is putting more focus … Read more
For some, the massive explosion in both the presence and accessibility of only retail platforms like Magento has been a blessing like no other. For others however, the way in which thousands of new businesses are joining the mix every month is the curse to end all curses. Standing out online used to be easy … Read more
The plain and simple fact about SEO outsourcing is the earlier you get to it, the better. Even in the early days of a business it’s important to get things moving on the right foot, which of course means taking care of all necessary marketing efforts to help spread the good word of what’s on … Read more
In order to be successful as an Ecommerce business owner, you will at some point have to collect a decent amount of data from your shoppers for analytical purposes. Your web analytics are good for simple stats and figures, but for the really meaty stuff you need to reach out to your shoppers for more … Read more
When a newcomer to the world of online retail sets out to choose the best CMS for their needs, the vast majority immediately side with Magento. This is of course hardly surprising as recent years have seen Magento propelled right to the forefront of the e-commerce marketplace as the perfect tool for those starting out … Read more
The year’s end always represents an opportune moment to take stock of what’s been learned across the e-commerce landscape in order to ensure 2015’s marketing and promotional strategies are as viable and valuable as possible. Once again, hundreds of thousands of newly opened stores have put additional pressure on those already in business, forcing retailers … Read more