There’s really no prouder moment than the very instant your first online business venture goes live and officially becomes a thing. Whether it’s an expansive business website, an ambitious e-commerce venture or simply your first foray into the business side of social media, you suddenly find yourself with a lot to be proud of. However, … Read more
If you run an e-commerce site, chances are you don’t have a great deal of time for anything else. That being said, you are probably also painfully aware of the fact that if you do not approach things proactively, you cannot expect to rake in the kind of traffic you could really do with. You … Read more
Anyone running a local business in this day and age will probably already understand the importance of ranking well in local search. Over recent years, the web has become the single most important resource for consumers looking for information and recommendations on local businesses. Suffice to say, to ignore the importance of local is to … Read more
It’s probably fair to say that the digital marketing industry is one of the only industries that swings and changes more rapidly and regularly than fashion. While many of the fundamental basics remain the same, absolutely everything else is in a constant state of flux. The Internet may have revolutionised marketing with extraordinary new possibilities … Read more
One of the biggest promises made by so many global tech brands and leading digital marketers was that 2016 would be the year of the ‘Internet of things’. No longer simply a pipe dream, this would be the year during which smart technology would transform our lives in ways we previously couldn’t imagine – our … Read more
Given the fact that there are somewhere in the region of 50 million web pages all competing for the same attention, it is hardly surprising so many sites fade into the background. Not that these are the kinds of statistics that should put you off the idea of getting started with your own ecommerce venture. … Read more
When the idea of search engine optimisation was first floated, it’s unlikely that anyone could have predicted it would become the juggernaut it is today. An interesting and optional service perhaps, but not the kind of thing that would literally determine the fate of about 90% of all web businesses. But here we are in … Read more
There’s nothing like a good roundup of the latest statistics to give you a solid insight into what’s new and relevant in the world of online marketing. Things are moving so fast these days that we’re never short of useful insights and revelations to work with. And while we’re only two weeks or so in, … Read more
The subject of content marketing is becoming borderline cliché these days – not that this takes away from its importance. Whether looking to enhance search engine optimisation efforts or simply do what’s right by your customers, content marketing really is the be all and end all of current and future web marketing. Which is why … Read more
The trouble with life lessons is the way in which they usually only tend to be considered in hindsight. Or in other words, you learn a lesson the hard way (or any way at all) just a moment when it is too late to do anything about the event or result in question. The thing … Read more