Nowadays, it is often said that if you want to survive as a retailer, you simply need to get yourself involved in the ecommerce revolution. At the same time though, it can’t escape your attention how the ecommerce landscape seems to be already utterly and completely dominated by certain leading brands. Put simply, regardless of … Read more
You will need to have your wits about you to make it in e-commerce. No matter what you do, what you make, what you offer or what you sell, there is some pretty steep learning curve that will need to be traversed along the way. The things is though, regardless of hoe prepared you consider … Read more
When it comes to website development and design, anyone can source quality content from elsewhere and post it as their own. Which is, more often than not, precisely what most people do. From interesting articles to news stories to videos and images and so on, you need to ask yourself: how much of the content … Read more
To overlook the importance of content these days is to basically commit a website suicide. Now more than ever, consumers are judging everything that matters about any company or brand by the immediate impression their website’s content delivers. If it does not deliver the right message, you are on a downward trajectory. Which is why … Read more
It Doesn’t Need to Be Always About The Service or Product Consumers don’t always want to read content that simply promotes buying your services or products. They will usually consume content because it can entertain or engage them. Web marketers need to associate the products and services they’re looking to promote online with the produced … Read more
Chances are by this stage in time, you probably already know how effective infographics could be. However at the same time, you may not fully understand why exactly infographics have such a high impact, or precisely what about them generates so much interest. Which is why we decided we would focus on a couple of … Read more
As promised, here is the second part of the two-part post detailing Google’s new mobile-first index: Will the change have an impact on how my site currently ranks? Contrary to popular belief, the experts at Google have insisted on a few occasions that no huge changes to the current SERP rankings should be noticed. They … Read more
It may once have been a phenomenon with boundless power, but Vine is officially no more. Twitter recently made the announcement that it would be shuttering the monumentally popular six-second video loop social media service, which came as a huge blow to millions. “The most important of part of Vine has always been the people … Read more
Love it or loathe it, Christmas time is with us once again. Which in turn means you’ll be (or at least should be) well into your festive marketing strategies, in order to get the most of the season of frenzied spending. In terms of PPC, there’s much that can and should be done to ensure … Read more
October has been a very generous month as far as the eConsultancy Internet Statistics Compendium is concerned. But then again, which month isn’t? It’s always interesting to see what goes on across the UK and beyond. So once again, we thought we’d share with you another handful of interesting digital marketing statistics from October, which … Read more