It’s one of the truest and most relevant things Steve Jobs ever said: “you have to start with the customer experience and work backwards towards the technology”. In terms of what exactly he meant by this, it’s basically a more intensive and comprehensive methodology of customer-focused operations. Or to put it another way, instead of … Read more
When the average consumer visits a small business online, they rarely leave with a neutral opinion. More often than not, they leave impressed, satisfied and with the intention of returning, or the exact opposite. As such, small business owners would be wise to pay close attention to what the customers expect and demand. If your … Read more
Online gift cards can be pure gold for indecisive shoppers and awkward recipients alike. What’s more, research would seem to suggest that gift cards across the board are becoming increasingly popular over the Christmas period every year. What’s great about online gift cards and vouchers is the way in which they have unique impulse-purchase appeal. … Read more
When you come across a boring marketing video, it doesn’t just waste your time. It also tarnishes whatever opinion you may have had about those who came up with it. So you have to ask yourself – what are others saying about your own video content? Without a killer script, marketing videos have little to … Read more
For once, we’ve decided against reiterating just how powerful, valuable and influential video marketing can be. Instead, we thought we’d focus on building your audience instead. If your business has an active YouTube account, it only makes sense to use it to its maximum potential. Nevertheless, it can be somewhat soul destroying when you put … Read more
Following our recent focus on the provision of high quality online customer service, we thought we’d take things back to basics with this post. Specifically, addressing the matter of why exactly quality customer service matters so much. You know it matters…but you might not fully understand why. Product quality and value for money will always … Read more
Millennials – a word that has a habit of making older generations cringe. Some call them lazy, some call them entitled and some accuse them of deliberately skewing reality to make life easier for themselves. In truth, the business world has been changed dramatically and permanently by Generation Y. In fact, business practices are currently … Read more
If you give your blog the appropriate attention and time, it will reward you for your continuous efforts. By contrast, fail to look after it and it might bring you nothing but bother. The issue being that while many business blogs start out truly great, their respective webmasters and owners sooner or later start letting … Read more
Nowadays, simply having a website for your business is not enough. If you want your business to grow and develop, you will need to develop a successful online brand that speaks to your target audience. If you don’t do that, your online business is pretty much doomed – it’s as simple as that. The question … Read more
Contrary to common assumption, your company doesn’t need to be big to be global. In fact, these two have nothing to do with one another. In reality, you can set yourself up with just a £20 website and £150 worth of stock – if you target buyers on a global basis, this makes you a … Read more