We recently published a post detailing a selection of ecommerce trends predicted to dominate the landscape in 2021. Outlined in brief below, you’ll find several additional trends we’re expecting to see a great deal more of this year. The spike in ecommerce activity brought about during 2020’s unfortunate events has transformed the face of ecommerce … Read more
2020 brought about one of the most dramatic shifts in the ecommerce landscape since the advent of online retail. The unfortunate and completely unforeseen events of the year spurred an enormous spike in ecommerce activity worldwide, which is now predicted to continue indefinitely. In the United States alone, total annual ecommerce revenues are expected to … Read more
Increasingly, online shoppers simply aren’t willing to do business with online stores they don’t fully trust. The problem being that establishing trust in the first place isn’t easy. Ecommerce means doing business primarily with computer algorithms, which can understandably be disconcerting for some. Truth is, there’s nothing any online business can do to guarantee 100% … Read more
These days, you can’t blame the average customer from being somewhat fickle. When you consider how many options are available for whatever they intend to buy, they’re well within their rights to expect and demand a lot. This is why the single biggest reason customers stop shopping with an ecommerce brand is they simply feel … Read more
Did you know that over half of IT professionals don’t know where all their payment data is stored or located? What’s even scarier is that 99% of cybercriminal attacks in the retail sector had their systems compromised within hours, with subsequent data exfiltrated in days or less in an astonishing 98% of cases. It’s hard … Read more
Don’t misconstrue – challenger brands have been around since the dawn of time. It’s just that somebody somewhere decided to give the classic ‘underdog’ business a more modern handle. If you operate any kind of business that’s up against bigger and more successful competition, you officially qualify as a challenger brand. Technically speaking therefore, pretty … Read more
With countless types of content to choose from, it’s common to overlook podcasts. Or for that matter, view them as a little on the old-fashioned side. The thing is though, strategic use of podcasts can bring the most incredible value to a wider content marketing strategy. Something truly unique that isn’t delivered by anything else … Read more
Attempting to find even the faintest silver lining in the whole Covid-19 crisis is a largely fruitless endeavour. Painting an accurate long-term picture of what’s to come is far from easy, but one outright inevitability is ongoing insecurity for workers and businesses. Across Europe as a whole, it’s estimated that approximately 59 million are at … Read more
In the world of web design, nothing matters more than the quality of your landing pages. You only get one chance to make the right first impression – landing pages determine whether or not it happens. Even if you attract vast amounts of traffic, you will not succeed if you’re making the most common landing … Read more
Back in the day, your parents probably told you that image isn’t everything. A great ethos for life in general, but unfortunately one that really doesn’t apply in a business or sales setting. The simple fact of the matter is that if your business sells anything online, image is everything. Over and above product quality … Read more