The time has come for us to once again share a few interesting and important facts and figures regarding the world of digital marketing. This time, there are snippets in there regarding livestreaming, personalisation, the travel industry and more. So we would like to think, something for everyone…with a bit of luck! Here is how … Read more
Many of the world’s most successful entrepreneurs admit to having succeeded without ever truly expecting to. Facebook being an obvious example, not to mention the likes of Uber and even sports superbrand Nike back in the day. When these companies were dreamed up by their founders, nobody could have predicted they would go on to … Read more
Here’s a question – how many email marketing metrics do you think you should be tracking? A dozen? Maybe a hundred? The answer – four…just four main metrics. According to a recent report from the DMA, a good email marketing strategy can deliver a $38 return for every $1 invested. That’s an ROI of 3,800% … Read more
The imminent death of email marketing has been predicted and proclaimed for some time. Typically by those who seem to overlook the facts. When you closely examine the facts and figures from a 2020 perspective, you quickly realise it’s not quite dead and buried yet. In fact, there’s a hell of a lot of life … Read more
Here’s a question – what exactly is a ‘good’ conversion rate? The answer…well, let’s just say it’s an answer that differs enormously from one business to the next. The reason being that what represents a perfectly acceptable conversion rate for one business could be considered no less than disastrous for another. Plus, there’s the way … Read more
Black Friday is synonymous the world over with the bewilderingly bad behaviour of bargain hunters who hit the streets by the million looking to make a quick saving. But over recent years, what started out as a single day of merciless merriment had spilled over to become an extended weekend of frenzied shopping. Second only … Read more
There have been a lot of scare stories going around as of late that those in the e-commerce business are each and every day facing a less certain future. The reason being that the sheer volume of e-commerce ventures going live by the month is accelerating at such a pace that the whole concept has … Read more
All over the web right now there are thousands of Magento e-commerce websites selling the same products for around the same prices – why therefore are some blistering success stories and others doomed to failure? Well, the simple answer is one of establishment and reputation as once you’ve earned a large and loyal fanbase that … Read more