In all aspects of marketing, the key to a successful campaign lies in one thing: Figuring out how and why people make certain choices. So when you can paint an accurate picture of why people make certain choices, you’re better able to influence their thoughts and actions. As extreme as it may sound, this is … Read more
It is understandable why so many small businesses yet to switch to online marketing are reluctant to do so. With so much economic uncertainty in the world, avoiding additional expenses seems sensible. But that’s no reason not to go digital. In fact, it’s the opposite! Delaying your transition to online marketing is actually placing a … Read more
In our previous post, we discussed a selection of the biggest advantages of an investment in social media marketing. With more people spending more time connected to social networks than ever, there has never been a better time to promote your business through social channels. However, there are several inescapable disadvantages to social media marketing that must … Read more
Ask almost any digital marketer or online business owner these days and they will tell you the same: Social media has the potential to be an exceptionally efficient and impactful marketing tool. Opinions and preferences are one thing, but the above is a fact; social media really can be an extraordinary platform for brand growth. … Read more