Successful copywriting is a concept relative to the intentions of its creator. The objective of any given piece of copy could be to inform, entertain, surprise, shock or simply sell more products. If it achieves its objectives, it’s a successful piece of copy. But while the objectives of copywriting differ from one business and creator … Read more
Depending on how you approach it, a PPC campaign can be highly lucrative or a complete waste of time. More often than not, the difference lies in nothing more than the effectiveness (or otherwise) of the ad text. Irrespective of how prominently your PPC ads are positioned, they’ll come to nothing without effective copy. There’s … Read more
While the face of digital marketing and the general rules for success online may be continually evolving and changing, some things quite simply never change. Perhaps the single most cogent example of this is high quality copywriting. Quite simply, superior copy to a certain extent automates your marketing strategy, in that it continues to help … Read more