If you know anything about search engine optimisation (SEO), you probably know that duplicate content is not a good thing. You may also be under the impression that Google and Co consider duplicate content as the ultimate SEO sin; routinely resulting in major penalties for those who fall foul of the rules. To a degree, fearing … Read more
More haste, less speed. Wise words, unless you happen to find yourself well and truly up against the clock. Which is something that happens on a particularly regular basis for writers. The trouble is, it only ever tends to be when you are against the clock that you find yourself struggling to produce. For whatever … Read more
There’s a very big difference between a blog post that gets visited by 10,000 people a day and another that gets read by 10,000 people each day. Relatively few businesses and webmasters take into account the fact that a blog hit made by a person that doesn’t read your posts in their entirety is about … Read more