Spending significant sums of cash on a high-profile social media marketing strategy is always an option. That is, unless you’re running the kind of small or one-person operation where cash is a sparse commodity. As with most things, the key to getting the most out of your social spend lies in working smarter, rather than harder. If … Read more
If you know anything about search engine optimisation (SEO), you probably know that duplicate content is not a good thing. You may also be under the impression that Google and Co consider duplicate content as the ultimate SEO sin; routinely resulting in major penalties for those who fall foul of the rules. To a degree, fearing … Read more
More haste, less speed. Wise words, unless you happen to find yourself well and truly up against the clock. Which is something that happens on a particularly regular basis for writers. The trouble is, it only ever tends to be when you are against the clock that you find yourself struggling to produce. For whatever … Read more
Successful copywriting is a concept relative to the intentions of its creator. The objective of any given piece of copy could be to inform, entertain, surprise, shock or simply sell more products. If it achieves its objectives, it’s a successful piece of copy. But while the objectives of copywriting differ from one business and creator … Read more
Contrary to popular belief, there’s nothing wrong with repurposing old content to leverage its former glory. In fact, repurposing content is a powerful, effective and recommended contributor to a wider content marketing strategy. It’s simply a case of knowing how to get the job done right. Just to set the record straight – repurposing content … Read more
Still wondering how to bring influencers on board to support and boost your business? It might be easier than you think – try the following four simple strategies as a good starting point: 1. Free goods and services First up, the easiest and most effective way of getting influencers to talk about your products or … Read more
If you’ve previously heard the terms “likeable content” and “shareable content” and have assumed they were the same thing…well, you are far from in the minority. You may assume that linkable content is surely shareable, just as shareable content must be linkable. Nonetheless, this does not mean that the two don’t have their differences. Shareable … Read more
Once again, we’ve decided to share around a roundup of some of our favourite facts and figures from the past couple of weeks. So sit back, relax and enjoy a generous dose of web marketing statistics you’ll hopefully find both interesting and insightful: Marketers say 26% of their budget will be wasted in 2018 First … Read more
Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of widespread misunderstanding, which stems from the fact that duplicate content can certainly harm your SEO strategy. In reality, it’s simply a case of duplicate content … Read more
When you come across a boring marketing video, it doesn’t just waste your time. It also tarnishes whatever opinion you may have had about those who came up with it. So you have to ask yourself – what are others saying about your own video content? Without a killer script, marketing videos have little to … Read more