When it comes to website development and design, anyone can source quality content from elsewhere and post it as their own. Which is, more often than not, precisely what most people do. From interesting articles to news stories to videos and images and so on, you need to ask yourself: how much of the content … Read more
As much as you would hate hearing “It depends” as a response to “When can I see results of my content marketing”, the simple fact of the matter is that web marketers usually hate saying that even more. Sadly, it is usually the only true answer. But if the queries won’t ease up until you … Read more
It Doesn’t Need to Be Always About The Service or Product Consumers don’t always want to read content that simply promotes buying your services or products. They will usually consume content because it can entertain or engage them. Web marketers need to associate the products and services they’re looking to promote online with the produced … Read more
The subject of content marketing is becoming borderline cliché these days – not that this takes away from its importance. Whether looking to enhance search engine optimisation efforts or simply do what’s right by your customers, content marketing really is the be all and end all of current and future web marketing. Which is why … Read more
If you’ve ever wondered what the face of business blogging will look like in years to come…well, let’s just say you aren’t the only one! It’s no secret these days that blogs have the potential to be the most powerful and beneficial business tools ever considered. But at the same time, the goal posts are … Read more
There’s very little in the world more frustrating and indeed soul-destroying than investing heavily in a business blog, only for it to yield absolutely no fruit whatsoever. You worked hard, you made all the right moves (you thought) and yet you still came back with nothing…nada…zilch. Which begs the obvious question – what the hell … Read more
With thousands of studies having come and gone, we’ve pretty much come to trust the 15-second rule as gospel. That being that when a newcomer hits your website, you’ve got about 15 seconds to grab their attention or lose them forever. The long and short of it is that so many businesses and webmasters aren’t … Read more
There’s a very big difference between content that converts and content that doesn’t. Not to put too fine a point on it, the latter is about as much use to your site as empty shelves are to a standard store – it just won’t bring you anything beneficial and has no real place being there. … Read more
When you go about setting up your first Magento Ecommerce website, chances are you’ll have a million more important things on your mind than ranting and voicing your opinions. There’s a time and a place for getting on your soapbox and this certainly isn’t it…or at least that’s the way you’ll be thinking. As such, … Read more
Blogging – a practice that over the space of a few short years evolved from a niche novelty into an all-powerful web broadcasting and marketing tool. Thanks to the way in which the web is now universally accessible, pretty much anyone with something to say is able to say what they want to who they … Read more