There’s always a good excuse for putting off a major website overhaul for another day – the prospect is about as appealing as shutting up shop and kissing goodbye to a fair bit of business. However, there’s really no excuse whatsoever for overlooking the importance of a few minor tweaks here and there that pretty much any website owner can make without outside assistance or any unnecessary upheaval.
And as we’re always told it’s the smallest changes in life that add up to the biggest difference, what more motivation could you possibly need for giving your site a bit of a polish? 
Inspired to step up your proactivity? Here’s a look at five simple ways to make it happen right now:
Nifty Navigation
A website with crappy navigation is a bit like a giant department store with no maps or signage – folk will come along, but won’t have a clue where to go. Now, you’re not expected to know the precise layout for your navigation bar that’s 100% guaranteed to work wonders, but you can always experiment a little. Try a few simple tweaks like changing its colour, switching the order in which the menu options appear or perhaps shifting it to a different area of the page. Check your analytics after doing so and see what works – you might be in for a shock.
Badges of Honour
You’ll probably know them as Trust Symbols, but they are the closest thing your site has to badges of honour. Winning over your site’s visitors is all about gaining their trust, which means that the faster and more effectively you can do this, the better. Trust symbols take various forms – client logos, testimonials from customers, accreditation and qualifications, awards, price promises etc. – but all serve the same basic purpose. If you can earn trust at a glance, you’re golden.
Visuals
Another easy test to carry out involves the pictures, photos and videos on your website. Try switching them around a little, adding a transition effect, increasing their size or even getting rid of a few – all such minor tweaks will alter the whole dynamic of your site and might just hit home with your target audience.
Clever CTAs
A thousand and one tests have proved that variables like the size, shape and even the colour of your CTA buttons have a direct effect on how often they’re clicked. So rather than just assuming you know what’s best for your site, try out a few changes and take note of what happens.
Subscriptions and Comments
Last up, it’s also been proven that the very visual appeal of any and all forms on your site will make all the difference in the world when it comes to how many visitors fill them in and submit them. You could try removing any of the fields that aren’t 100% necessary, making the boxes smaller to give the impression of an easier form to fill out of simply go for a new colour – you never know what might make a huge difference practically in an instant.