Video marketing is only just starting to peak as business tool, with big name brands and newbies alike finally coining onto how powerful and effective it can be. At the same time however, there are those that remain adamant video marketing is nothing more than a crude, brash and far too in-your-face approach to marketing for anyone to take it seriously.
Those in the latter group are wrong…it’s as simple as that.
It’s never been easier or more affordable to secure a powerful web hosting deal with all the bandwidth and storage space necessary to stream even HD video to your target audience members. 
Of course, there’s a time and a place for video marketing and the same applies to the contrary, but as part of an overall marketing strategy it’s a proven fact that video marketing really is of crucial importance and gigantic value.
Here’s a look at a few fast facts on video marketing to help drill the point home:
Search Engine’s Silver Medalist
What would you say if we were to tell you that YouTube is in fact the world’s second biggest search engine? Unbelievably, this is as true as it gets – rivals like Yahoo and Bing simply don’t get a look-in. The power of YouTube is simply impossible to lay down in words on paper, but suffice to say its popularity alone speaks volumes for the power of online video.
Understanding the Product
According to recent studies, when a person sees a video depicting the services you offer or the products you sell, they have a 75% better understanding of what it is you do. Written marketing pushes and pictures are all well and good, but seeing a product in the flesh on a video is second only to the real deal.
Following Up
And just to throw another statistic your way, no less that 25% of all web surfers are known to follow up on the information contained within the video ads they see – vastly more than those breezing past banners and popups.
Deeply Embedded
The Internet is so cluttered and congested that it’s difficult to remember even a tiny fraction of the information we’re bombarded with on the average day. That’s precisely why it’s so interesting to learn that over 80% of web surfers remember video content they’ve watched, above and beyond all other material.
Attention Spans
It’s estimated that only one in every five visitors to your site will read your content right to the end, but at least four out of every five will watch a short video. Combine with the above stat on memory retention, it makes for pretty reassuring reading!
Sure-Fire Sharing
And finally, if a video hits home with any of the visitors to your site, it is a proven fact that they will be infinitely more likely to share it with their friends and family than a simple block of text. Keep the videos short, to the point and ideally family-friendly to stand the best possible chance of going viral…at least in a limited capacity.