Blogs – everyone’s come to know how powerful they can be for any given business, if crafted by writers who know what they’re doing. There’s a huge difference between a successful blog and the billions of other amateur and hobbyist blogs that exist for no specific reasons. As for what makes a successful blog, there are unsurprisingly a great many facets that come together to determine the impact of the blog – writing quality, style, frequency of posts and so on and so forth.
However, regardless of the industry area, the niche or what it is the blog is trying to accomplish, there are certain rules that never change and can make the most incredible difference if followed. 
Just to get the point across, when was the last time you found yourself subscribing to a blog that featured nothing but posts on how great the business behind the blog was? How about a blog that existed purely for the purposes of selling a specific product? Or one of a business leader who said nothing that wasn’t exclusively positive about himself?
That answer is, most likely, never.
Interestingly though, these are precisely the kinds of blogs that make up a huge proportion of the business blogs being launched and maintained day in and day out by those that believe they’re actually doing their businesses a favour. It seems logical that as you are a writing a business blog, the blog should be about your business…right?
Wrong…your blog isn’t all about you.
The simple fact of the matter is…and we’ll of course welcome arguments to the contrary…people for the most part care about themselves. Or should that be, they care more about themselves and their lives than they do about your company. As such, do you really think they care about how great you think you are or how many successful business deals you made last month? Of course not – they’d much prefer to hear your expert advice on matters that could save them money or make their lives easier!
Your blog should be approached as a resource for readers – not a purely promotional tool. Say for example you’re in the business of selling bathroom supplies – you’ll get across to far more readers if you offer them tips on installing a new toilet than you will banging on about the new range of pipes and washers you’re thinking of buying from Taiwan. If you sell cars, you could do a piece on ‘Ten Ways to Spot a Bum Used Car’ as opposed to ‘Ten Reasons We’re the Best’ and so on and so forth. The long and short of it being they’re reading your blog for their own benefit – not to celebrate and worship you!
It’s all about sharing your knowledge and bringing the best of the industry as a whole to your readers day in and day out. And the really good news is that this makes blog writing and curation so much easier as you have a world of information and media to dive into for inspiration.
Just remember…it’s not all about you…in fact it’s not about you at all!