Striving for continuous improvement as a business owner means near-constant experimentation. The longer you allow your business to ‘coast’ along, the greater the chance it will begin to stagnate. From boosting traffic to improving conversion rates to maximising engagement to increasing the average spend of every customer, there’s a lot to focus on as a … Read more
Every successful business owner would probably give you their own golden rules for making it in eCommerce. Suffice to say, some of which would be more useful and relevant than others. Still, irrespective of the type of business you intend to establish, there are certain standards you need to address to succeed. So whether you’re … Read more
Irrespective of the size and nature of the business, checkout abandonment is a real headache. On one hand, you can’t expect all (or even most) would-be customers to go through with their purchases. On the other, taking a passive approach means denying yourself potentially huge improvements. Just because the average checkout abandonment rate is around … Read more
Anyone who knows what it’s like to run an online business will have the same love-hate relationship with Google. Google holds the power to transform the performance and prosperity of any online business at any time. Nevertheless, it can also lay your business to waste, without so much as an apology. Hence, the online business … Read more
An effective content marketing strategy can benefit almost any business of any size. Nevertheless, ecommerce businesses in particular stand to benefit enormously from strategic content marketing. By investing in the production and publishing of quality content for your ecommerce business, you stand to drive improved performance in three essential areas: Better Organic Rankings Right off … Read more
It really doesn’t matter how fantastic your products or services are. In fact, nor does it matter if you’re offering them for a lower price than your rivals. If you make the mistake of annoying the living daylights out of your potential customers, you can forget about succeeding. You shouldn’t need to be told that … Read more
Successful copywriting is a concept relative to the intentions of its creator. The objective of any given piece of copy could be to inform, entertain, surprise, shock or simply sell more products. If it achieves its objectives, it’s a successful piece of copy. But while the objectives of copywriting differ from one business and creator … Read more
Starting a blog as something of a side-project for your existing business is all well and good. But what if you want to build a blog that becomes a successful business in its own right? What are the first steps on the road to becoming the next blogging superstar? Just to get one thing out … Read more
If you’re currently running a small online business, you’ll know how difficult it is to compete. Whatever it is you do, it’s pretty safe to say there are much bigger players doing the same. The thing is though, there is nothing to say that even the tiniest ecommerce startups cannot stand shoulder to shoulder with … Read more
Slowly but surely, voice search is taking over for a surprising proportion of consumers worldwide. In fact, research suggests that more than 40 million homes in the U.S. alone have already adopted voice assistants. Google Home, Amazon’s Alexa and Apple’s Siri are all making their mark on the way we do business online. But what … Read more