Welcome to our second Pivotal Moments blog. If you follow us on social media, you’ll know what this is all about. To paraphrase Confucius, it’s only by knowing where we’ve been that we can know where we’re going. Today, we’re taking you way back. “Study the past, if you would divine the future.” Confucius Joseph … Read more
If you live in the UK and you’ve ever considered yourself ‘green-fingered’, then you’ve likely heard of horticultural superstars Notcutts. A high-end garden centre chain, Notcutts offer their customers more than just a sale. They offer a day out, events and a wide range of meals and snacks from their onsite restaurants. Notcutts provide their customers an … Read more
Welcome to our first Pivotal Moments blog. If you follow us on social media, you’ll know what this is all about. To paraphrase Confucius, it’s only by knowing where we’ve been that we can know where we’re going. “Study the past, if you would divine the future.” Confucius Given the ease of online shopping these … Read more
Increasingly, online shoppers simply aren’t willing to do business with online stores they don’t fully trust. The problem being that establishing trust in the first place isn’t easy. Ecommerce means doing business primarily with computer algorithms, which can understandably be disconcerting for some. Truth is, there’s nothing any online business can do to guarantee 100% … Read more
These days, you can’t blame the average customer from being somewhat fickle. When you consider how many options are available for whatever they intend to buy, they’re well within their rights to expect and demand a lot. This is why the single biggest reason customers stop shopping with an ecommerce brand is they simply feel … Read more
There’s never a bad time to consider giving your website a makeover. Even the most rudimentary updates and overhauls can make a big difference to website performance and appeal. Unfortunately, it’s not uncommon for well-intentioned business owners to shoot themselves in the foot in the process. Web design and development is a complex and demanding … Read more
Rumours of SEO dying a slow and painful death have perpetuated for several years now. As the way we interact with the web continues to shift and evolve, more commentators than ever before are predicting the demise of traditional search engine optimisation. In reality, there’s little to no evidence to suggest this is the case … Read more
As promised, here’s the second half of our two-part post on the potential benefits of Facebook Advertising. Most of which are of particular relevance to SMEs, though make Facebook Ads an appealing prospect for businesses of all shapes and sizes: 11. Your competitors are already advertising on Facebook Irrespective of the sector you operate in, … Read more
Thought Facebook was yesterday’s news from a marketing perspective? Think again – Facebook remains one of the most powerful and profitable platforms in the history of digital marketing. Still, evidence suggests that the vast majority of small to medium-sized businesses are reluctant to invest in paid Facebook Advertising. Most of whom are unaware of the … Read more
More haste, less speed. Wise words, unless you happen to find yourself well and truly up against the clock. Which is something that happens on a particularly regular basis for writers. The trouble is, it only ever tends to be when you are against the clock that you find yourself struggling to produce. For whatever … Read more