With such ferocious competition from all corners, is it really worth bothering with a Twitter strategy for your business? And what is the best way to get started? Particularly considering the hundreds of millions of users already dominating the platform worldwide. In terms of competition, there is no disputing how congested Twitter really is. Towards … Read more
Thinking about an email marketing strategy but not sure where to start? Well, here is a short 101 guide to the most fundamental basics of email marketing. And how to make it work for your brand. Q1: How Do You Do Email Marketing? There are in principle just six simple steps involved in a successful … Read more
In our previous post, we discussed a selection of the biggest advantages of an investment in social media marketing. With more people spending more time connected to social networks than ever, there has never been a better time to promote your business through social channels. However, there are several inescapable disadvantages to social media marketing that must … Read more
Ask almost any digital marketer or online business owner these days and they will tell you the same: Social media has the potential to be an exceptionally efficient and impactful marketing tool. Opinions and preferences are one thing, but the above is a fact; social media really can be an extraordinary platform for brand growth. … Read more
We’ve seen a great deal of change in Google Ads in the last few years. In fact, within that statement is one significant change; AdWords was rebranded into Google Ads in 2018, along with a full facelift. Since then, Google has been redirecting the future of paid marketing from customisation to automation, introducing new campaign types that take control … Read more
Spending significant sums of cash on a high-profile social media marketing strategy is always an option. That is, unless you’re running the kind of small or one-person operation where cash is a sparse commodity. As with most things, the key to getting the most out of your social spend lies in working smarter, rather than harder. If … Read more
If you thought there was nothing more frustrating than a website that doesn’t attract any visitors, think again. Worse still is a website that pulls in plenty of traffic, but for some reason fails to convert those visitors. You’re convinced you’re getting everything right and you clearly have a search marketing strategy that’s working. In … Read more
The importance of boosting conversions is self-explanatory, but what exactly is a ‘bounce’? And how do you reduce bounce rates? Bounce rate refers to the percentage of visitors who enter a website and subsequently exit (“bounce”) without viewing any other pages or interacting further in the same visit. This can occur by way of any of … Read more
Welcome to our tenth Pivotal Moments blog. If you follow us on social media, you’ll know what this is all about. To paraphrase Confucius, it’s only by knowing where we’ve been that we can know where we’re going. “Study the past, if you would divine the future.” Confucius There are very few corners of the … Read more
If you know anything about search engine optimisation (SEO), you probably know that duplicate content is not a good thing. You may also be under the impression that Google and Co consider duplicate content as the ultimate SEO sin; routinely resulting in major penalties for those who fall foul of the rules. To a degree, fearing … Read more