It’s one of the truest and most relevant things Steve Jobs ever said: “you have to start with the customer experience and work backwards towards the technology”. In terms of what exactly he meant by this, it’s basically a more intensive and comprehensive methodology of customer-focused operations. Or to put it another way, instead of … Read more
When the average consumer visits a small business online, they rarely leave with a neutral opinion. More often than not, they leave impressed, satisfied and with the intention of returning, or the exact opposite. As such, small business owners would be wise to pay close attention to what the customers expect and demand. If your … Read more
Reputation management often comes across as one of the most epic tasks an online business can face. The most important question being that of where to get started, if looking to get yourself from where you are now to where you want to be? As for the answer…well, you basically have two options available. One … Read more
Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of widespread misunderstanding, which stems from the fact that duplicate content can certainly harm your SEO strategy. In reality, it’s simply a case of duplicate content … Read more
Online gift cards can be pure gold for indecisive shoppers and awkward recipients alike. What’s more, research would seem to suggest that gift cards across the board are becoming increasingly popular over the Christmas period every year. What’s great about online gift cards and vouchers is the way in which they have unique impulse-purchase appeal. … Read more
The idea of a comprehensive rebranding project can feel a little like throwing away your identity and starting from scratch. Nevertheless, it can sometimes be the most sensible and advisable course of action. From dealing with increased competition to repairing reputational damage, poor performance in general can often be turned around through rebranding. It’s simply … Read more
Even if you don’t currently use voice search in any way, shape or form, chances are your customers do. That’s perhaps the single most important lesson every business could do with learning right now. From Alexa to Siri to Google Now and so on, voice assistants and search facilities are no longer niche toys for … Read more
It’s amazing how many businesses invest so heavily in their websites, yet completely overlook the importance of backing up. The problem with website backups is that they are precisely the kind of thing you do not fully appreciate until you desperately need them. By which time, it’s not as if you can go back in … Read more
If you only memorise one statistic about mobile Internet use, it should be this: As things stand right now, approximately 93% of all Internet users access the web via their mobile devices, every single day. Which equates to somewhere in the region of 3.5 billion people worldwide. By now, you probably don’t need us to … Read more
Comprehensive MySQL development services from the market’s most experienced team of experts. With a combined 140 years in the design and development of outstanding web solutions, Pivotal is uniquely positioned to take your business to the next level. Whether looking to start out with a brand new website or simply overhaul any of your existing … Read more