If you are using SEO for your business, chances are you have the same goal as everyone else. That is, to climb to the top of the rankings to the first position. It is no secret that the higher the position, the more likely you will be to grab the lion’s share of traffic. With … Read more
February has already proved to be an interesting month in the world of digital marketing statistics. Or at least, interesting if you’re keeping up with key topics like influencer marketing, artificial intelligence and the power of online video. So without further ado, here’s a brief summary of just a few eye-opening statistics from the past … Read more
It’s common to underestimate the importance of working with the best possible web hosting company. That is, until you bear the brunt of a bum deal. Whether starting out from scratch or stepping up to something better, there’s much to be taken into account. So before diving into the first cheap hosting package that comes … Read more
Each year brings a raft of weird and wonderful predictions for the next big marketing trends. Of which the vast majority prove to be somewhat farfetched. Still, now really is the time to begin thinking about what could be making waves in 2019 and beyond. Based entirely on factual evidence and raw statistics, the following … Read more
Search engine optimisation (SEO) is a powerful yet hotly disputed marketing strategy. On one side of the fence, you have those who insist SEO has had its day. On the other, you’ll find those who argue there isn’t a single more effective or important promotional technique than SEO. Opinions are one thing – facts are … Read more
All websites can benefit from a bit more traffic. Irrespective of how truly successful your business may be, more traffic is always better. After all, no business owner in their right mind would simply turn down the prospect of more sales. With competition in all online sectors at an all-time high, companies worldwide are resorting … Read more
When working in the field of website development and design, professionals often speak about the so-called “wow” factor. That is, the secret to designing and offering the kind of site experience that impresses visitors in a big way. It is no secret that standing out from the crowd is not easy – hence the determination … Read more
Given that it’s entirely possible (not to mention cheap) to build DIY websites right now, that’s entirely what millions are doing. Even if you don’t have any prior experience or knowledge, there are various engines, packages and content management systems that can make the process pretty simple. So given that it’s a possibility, what are … Read more
Standing out from the competition as an online retailer these days isn’t what you’d call easy. It was once enough to simply run an online store and hire the expert SEO team required to pull in the punters in the first place. As of now, you also need to offer something above and beyond the … Read more
Here at Pivotal, nothing brings us more satisfaction than watching a major project come to fruition. Backed by more than 140 years of combined experience, our team approaches every challenge with pride, passion and professionalism from start to finish. Today, we’re delighted to announce the completion of another complete web design and development package for … Read more